During the industrial revolution of the nineteenth century, a capitalist society arose that realized the importance of advertising to generate sales. The dawn of mass transportation created the need for large advertisements that could be seen from great distances. This need was fulfilled by the development of large scale posters. Posters were produced at that time, by the printing process of stone lithography.
Read more about the fascinating history of posters.
Jules Cherét (1836-1932) is known to be the pioneer of creating posters using this technique by developing his own four-color process. He discovered that from three or four simple color combinations, he could produce a broad range of striking colors. He was also the first artist to combine words with images, thereby producing the posters we know today. In 1881, the advent of new laws turned the streets of Paris into a frequently evolving art gallery which became the catalyst for some of the world's most beautiful poster art.
View currently available original posters by Jules Cherét.
